The director of Advice, Federico Muttoni, participated in a meeting organized by Beginning, the Center for Leadership, Entrepreneurship, and Innovation of the University of Montevideo (UM), held in the LATU headquarters, where he shared his story as an entrepreneur with students and young entrepreneurs.
The activity, coordinated by Pablo Pereira Balestra and Anna Chiara Ortolani from UM, reunió a estudiantes y emprendedores en un formato descontracturado y participativo. En un ambiente de diálogo abierto, Federico Muttoni repasó los momentos clave de su recorrido personal y de Advice, destacando los aprendizajes, desafíos y convicciones que marcaron el camino de la empresa a lo largo de más de veinte años.
“Enthusiasm was and continues to be our driving force. The important thing is not just to start a business once, but to continue choosing to start a business every day.”
— Federico Muttoni, Director of Advice
A story of enthusiasm, conviction, and learning
In his speech, Federico shared the timeline of Advice, which reflects how a small Uruguayan company became a benchmark organization in human management, HR technology, and data.
- 2004: Born Advice. From the beginning, the commitment is to professionalization.
- 2005: Refocus on human management and working with strategic allies.
- 2006–2007: Advice on their first big leap with it Botnia Project (UPM1), leading the recruitment for the largest private investment in the country's history.
- 2007: It integrates into the NPAWORLDWIDE International Network, connecting with consultants worldwide.
- 2008: The company is acquired by Volt Information Sciences (USA), which opens a stage of international expansion and corporate learning.
- 2008: Advice creates Labor Monitor, a pioneering tool to measure Uruguayan labor demand, which today is used as the basis for projects of artificial intelligence together with universities and public and private organizations.
- 2010–2014: The company supports the installation of Technology companies, service hub, and iconic industrial areas in Uruguay.
- 2015: An MBO of the company is carried out and Advice becomes 100% Uruguayan again, recovering its independence and entrepreneurial spirit.
- 2016: The alliance is confirmed with ADP (USA), a world leader in human management for Uruguay and subsequently for Paraguay.
- 2017: Advice launches in Paraguay. The operation is sold in 2020.
- 2021–2023: Advice develops, diversifies its services, and establishes itself as a human solutions ecosystem.
- 2024: 20 Years of Advice. Rebranding and Sustainability.
- 2025: Advice focused on artificial intelligence applied to human resources, marking the beginning of a new stage of development.
The value of allies and the growth of people
Federico also highlighted the role of the strategic allies in the growth process of Advice: from the psychologists and coaches who helped align the founding team in the early years, to the Directors and external advisors incorporated in the last decade — among them references from the IEEM, the University of Montevideo and the technological world.
“We learned that growing isn't just about having more clients or more employees. It's about doing it together, with people who help you stay the course, and with individuals who grow with you. Today, several of those who started in operational roles are part of the board, and that's a source of pride,” Muttoni commented.
Starting a business in Uruguay for the future
The meeting concluded with an exchange session where students and entrepreneurs shared questions and ideas. For Advice, this event reaffirms its commitment to training of new generations of leaders, strengthening ties between the business and academic worlds, and showing that Starting a business from Uruguay with a global vision is possible.(UM), held at LATU headquarters, where he shared his entrepreneurial story with students and young entrepreneurs.
